poster depicting priests as heroes?

from Catholic Girl Talk: There Is No Spoon:

"The priest who developed the idea for the poster, Fr. Meyers, said they were a huge hit from the moment they were displayed:

'They were going like hotcakes. Young kids wanted them to hang in their
bedrooms, high school students wanted them to hang in their lockers. That is
invaluable. If we can get kids to hang a picture of a priest in their room,
we've done something huge for vocations.'

The response, though, seems to make sense to him. It appeals to peopleat a level that everyone appears to share. 'People love heroes. The poster personifies the priest as a hero,' he said.

And it speaks of a faith that meets people exactly where they are
in their lives. The poster itself says, in a parody of the words which any
watcher of videos knows by heart, 'This faith has not been modified from its
original version. Yet it is formatted to fit your life.'

The bottom of the poster reads: 'Trinity Pictures present The Catholic Church: A production by The Father, The Son and The Holy Spirit. In cooperation with the Blessed Virgin Mary. Coming to a parish near you.'"

i like the entire concept behind it, but quite frankly, i didn't see the picture and immediately think "what a hero!" i saw it thought "fr. what-a-waste" (which is what my girlfriend refers to handsome priests as...i know, i know...) and my follow-up in their comments box had me wondering why the "R" rating...

what do you think?